The Norman Transcript

Sports

July 15, 2013

Not Superman anymore

(Continued)

HOUSTON —

Though his nickname got switched on Saturday, the Rockets unveiled a Superman-inspired marketing campaign this week that features a man’s torso with hands ripping back a suit to reveal a red shirt that says ‘Rockets,’ above their slogan ‘A New Age.’

That picture along with several other shots flashed on a video screen above the stage during Saturday’s introduction.

After he was done speaking with reporters, Howard and the other Rockets’ stars made their way outside where the street in front of the Toyota Center was blocked off for a rally to allow fans to welcome him to Houston.

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