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January 12, 2014

Corner on the market

NORMAN — As a longtime college basketball fan, I found myself in an absolutely unique position Wednesday night when the Sooners tipped off against the Jayhawks.

For the first time in my entire life as I watched the ESPN2 telecast, I was not watching the movement of the ball, who was shooting it or who was dribbling it. I was laser focused on the corner placards at Lloyd Noble Center for two hours, waiting for the rotation of the advertisers.

This season, the Norman Convention and Visitors Bureau is one of the advertisers. We are promoting our website, VisitNorman.com. All of the eyeballs in the arena will see our logo and website primarily. The secondary audience, the television watchers or online streamers, also will see our URL.

What was once 12,000 people seeing our ad multiplies out enormously, especially during a game featuring the Kansas Jayhawks or another national power. Now people in Ames, Iowa, who are scouting the Sooners as the Cyclones’ next opponent or the West Virginia faithful still getting familiar with Big 12 men’s basketball will see our branding.

I was genuinely hoping that a disputed out-of-bounds play or a question of whether a shooter’s foot was behind or on the 3-point line would be replayed over and over again while it was our rotation time. Alas, that did not happen, but there is always the next hoops game.

The corner advertisements have been rolling during all the men’s and women’s games throughout the season and will continue to do so. Good thing I can go back and watch the recorded games for the actual competition on the court.

Stefanie Brickman, CTA, is currently the interim executive director of the Norman Convention and Visitors Bureau. The Vision of the Norman Convention & Visitors Bureau is to be the leader who proactively markets and develops Norman as the preferred destination in Oklahoma.

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